Target Chalet
A gravity-defying mountainside basecamp in Aspen for Shaun White and other Target-sponsored athletes during the Winter X Games. Featuring custom furniture, limited-edition Faribault Woolen Mills blankets and home goods, and NASA-inspired hospitality staff uniforms—all in service of that year’s Experience Elevation theme for the annual Target Chalet experience.
CD—Phil Clark
Partners—Amanda Clark, Julie Roche
Build—Rush River Scenic
🏆PRINT Awards, The One Show
A gravity-defying mountainside basecamp in Aspen for Shaun White and other Target-sponsored athletes during the Winter X Games. Featuring custom furniture, limited-edition Faribault Woolen Mills blankets and home goods, and NASA-inspired hospitality staff uniforms—all in service of that year’s Experience Elevation theme for the annual Target Chalet experience.
CD—Phil Clark
Partners—Amanda Clark, Julie Roche
Build—Rush River Scenic
🏆PRINT Awards, The One Show
Hey I’m Mike. I was supposed to be the 5th-generation Behrends to take over the family farm but then I chose a life of letters, ending the succession. These are the stakes I bring to the table.
I am currently a creative director at Arts & Letters Creative Co. Previously I was a CD at Fallon on Arby’s. I’ve worked in-house and at agencies on brands like Target, Buffalo Wild Wings, H&R Block, Entenmann’s, the Minnesota Timberwolves, and Trolli, plus some bonus work with Pusha T, Old Spice, and ESPN SportsCenter by way of ✨𝔟𝔯𝔞𝔫𝔡𝔢𝔡 𝔭𝔞𝔯𝔱𝔫𝔢𝔯𝔰𝔥𝔦𝔭𝔰✨
Please enjoy this curated selection of work, not excluding this AdAge op-ed or the monster 𝕒𝕟𝕕𝟙 below.
For a good time👇
michaeljbehrends @ gmail . com
🌎@banjoteeth🌍