🍖So Much Arby’s🍖

Here’s a pile of Arby’s spots I wrote as lead writer on the business, wherein we advanced the iconic We Have The Meats! campaign, partied with Scott Van Pelt at ESPN in Bristol, opened a steakhouse with a NFL Hall Of Fame runningback, shoved people’s heads into a soft turkey carcass, somehow became The Official Restaurant Of The PGA Tour, navigated production shutdowns at the beginning of a pandemic, and won some awards.

🏆 EFFIES, AdFed Best In Show

I’ve written over 10,000 Arby’s scripts. These are my favorites.  

CD(s)—Charlie Wolff & Joanne Torres
AD(s)—Chris Berry, Rob Anton, Matt Terrell, Jon Moehnke
“Mike is an artist. He has ideas. If Mike isn’t involved with the campaign, I’m not involved with the campaign.” —Ving Rhames, condescendingly, during a VO session

Hey I’m Mike. I was supposed to be the 5th-generation Behrends to take over the family farm but then I chose a life of letters, ending the succession. These are the stakes I bring to the table.

I am currently a creative director at Arts & Letters Creative Co. Previously I was a CD at Fallon on Arby’s. I’ve worked in-house and at agencies on brands like Target, Buffalo Wild Wings, H&R Block, Entenmann’s, the Minnesota Timberwolves, and Trolli, plus some bonus work with Pusha T, Old Spice, and ESPN SportsCenter by way of ✨𝔟𝔯𝔞𝔫𝔡𝔢𝔡 𝔭𝔞𝔯𝔱𝔫𝔢𝔯𝔰𝔥𝔦𝔭𝔰✨

Please enjoy this curated selection of work, not excluding this AdAge op-ed or the monster 𝕒𝕟𝕕𝟙 below.
For a good time👇
michaeljbehrends @ gmail . com