🧁Entenmann’s Little Bites🧁

The kids’ snack category is overflowing with a bunch of manufactured fluff where kids seem to always be scoring winning soccer goals or getting 1st place spelling bee trophies. 

Entenmann’s knows a little muffin that tastes like a birthday party can’t make your kid a champion. But that little muffin can champion whatever the heck it is your kid is rambling about in a big way.

I CD’d this launch campaign and rebrand after running (and 🔥winning🔥) the Entenmann’s pitch. 

🏆 AdFed Gold

Team—Caroline Stamy & Matt Terrell

Hey I’m Mike. I was supposed to be the 5th-generation Behrends to take over the family farm but then I chose a life of letters, ending the succession. These are the stakes I bring to the table.

I am currently a creative director at Arts & Letters Creative Co. Previously I was a CD at Fallon on Arby’s. I’ve worked in-house and at agencies on brands like Target, Buffalo Wild Wings, H&R Block, Entenmann’s, the Minnesota Timberwolves, and Trolli, plus some bonus work with Pusha T, Old Spice, and ESPN SportsCenter by way of ✨𝔟𝔯𝔞𝔫𝔡𝔢𝔡 𝔭𝔞𝔯𝔱𝔫𝔢𝔯𝔰𝔥𝔦𝔭𝔰✨

Please enjoy this curated selection of work, not excluding this AdAge op-ed or the monster 𝕒𝕟𝕕𝟙 below.
For a good time👇
michaeljbehrends @ gmail . com