Arby’s Head Of Sandwiches
Despite “We Have The Meats!” [plural] being stuck in every American’s brain, a shocking amount of America still thought Arby’s only had one meat: roast beef. To re-stage the same brand as one that has had 30+ premo sandwiches on the menu all this time, we got comedy icon and jazz legend H. Jon Benjamin to step out of his Bob’s Burgers VO booth and play the role of a misunderstood sandwich savant laboring away in the Arby’s test kitchen.
🏆 AdFed Gold, AdWeek Pick Of The Day
CD—Joanne Torres & Charlie Wolff
AD—Rob Anton
Director—Adam & Dave
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Despite “We Have The Meats!” [plural] being stuck in every American’s brain, a shocking amount of America still thought Arby’s only had one meat: roast beef. To re-stage the same brand as one that has had 30+ premo sandwiches on the menu all this time, we got comedy icon and jazz legend H. Jon Benjamin to step out of his Bob’s Burgers VO booth and play the role of a misunderstood sandwich savant laboring away in the Arby’s test kitchen.
🏆 AdFed Gold, AdWeek Pick Of The Day
CD—Joanne Torres & Charlie Wolff
AD—Rob Anton
Director—Adam & Dave
“If it’s Friday night and you’re fresh off a country clip, full-on cotton chops and licking walls, this sandwich is for you.”
Hey I’m Mike. I was supposed to be the 5th-generation Behrends to take over the family farm but then I chose a life of letters, ending the succession. These are the stakes I bring to the table.
I am currently a creative director at Arts & Letters Creative Co. Previously I was a CD at Fallon on Arby’s. I’ve worked in-house and at agencies on brands like Target, Buffalo Wild Wings, H&R Block, Entenmann’s, the Minnesota Timberwolves, and Trolli, plus some bonus work with Pusha T, Old Spice, and ESPN SportsCenter by way of ✨𝔟𝔯𝔞𝔫𝔡𝔢𝔡 𝔭𝔞𝔯𝔱𝔫𝔢𝔯𝔰𝔥𝔦𝔭𝔰✨
Please enjoy this curated selection of work, not excluding this AdAge op-ed or the monster 𝕒𝕟𝕕𝟙 below.
For a good time👇
michaeljbehrends @ gmail . com
🌎@banjoteeth🌍