Arby’s Head Of Sandwiches
Despite “We Have The Meats!” [plural] being stuck in every American’s brain, a shocking amount of America still thought Arby’s only had one meat: roast beef. To re-stage the same brand as one that has had 30+ premo sandwiches on the menu all this time, we got comedy icon and jazz legend H. Jon Benjamin to step out of his Bob’s Burgers VO booth and play the role of a misunderstood sandwich savant laboring away in the Arby’s test kitchen.
🏆 AdFed Gold, AdWeek Pick Of The Day
CD—Joanne Torres & Charlie Wolff
AD—Rob Anton
Director—Adam & Dave
Despite “We Have The Meats!” [plural] being stuck in every American’s brain, a shocking amount of America still thought Arby’s only had one meat: roast beef. To re-stage the same brand as one that has had 30+ premo sandwiches on the menu all this time, we got comedy icon and jazz legend H. Jon Benjamin to step out of his Bob’s Burgers VO booth and play the role of a misunderstood sandwich savant laboring away in the Arby’s test kitchen.
🏆 AdFed Gold, AdWeek Pick Of The Day
CD—Joanne Torres & Charlie Wolff
AD—Rob Anton
Director—Adam & Dave
“If it’s Friday night and you’re fresh off a country clip, full-on cotton chops and licking walls, this sandwich is for you.”