Arby’s, 2020—2023
A small chunk of the mountain of work creative directed by me and my creative king Joe Johnson, as we continued to push this once TV-centric brand further into culture through scathing diss tracks with Pusha T, product launches, TikTok challenges, NCAA NIL stunts, an Old Spice collab with the W+K folks, and more.
We also led the overhaul of Arby’s viz ID, reimagined our broadcast tabletop shoots to be more dynamic, won the social business, and created one value spot with such a ridiculous offer SNL couldn’t help but goof on us.
📰Rolling Stone, Pitchfork, Hypebeast, XXL Food & Wine, Fast Company, Billboard, TMZ, Thrillist, Complex, People, Vulture, Washington Post, CNN, Wall Street Journal, The Guardian, GQ, High Snobiety, Esquire, USA Today, The Athletic
🏆 2x Cannes shortlist, The One Show, D&AD, ADDYs, Clios, ANDYs shortlist, PR Week, AdAge Creativity Top 5
Total Impressions—29,600,000,000+
Hey I’m Mike. I was supposed to be the 5th-generation Behrends to take over the family farm but then I chose a life of letters, ending the succession. These are the stakes I bring to the table.
I am currently a creative director at Arts & Letters Creative Co. Previously I was a CD at Fallon on Arby’s. I’ve worked in-house and at agencies on brands like Target, Buffalo Wild Wings, H&R Block, Entenmann’s, the Minnesota Timberwolves, and Trolli, plus some bonus work with Pusha T, Old Spice, and ESPN SportsCenter by way of ✨𝔟𝔯𝔞𝔫𝔡𝔢𝔡 𝔭𝔞𝔯𝔱𝔫𝔢𝔯𝔰𝔥𝔦𝔭𝔰✨
Please enjoy this curated selection of work, not excluding this AdAge op-ed or the monster 𝕒𝕟𝕕𝟙 below.
For a good time👇
michaeljbehrends @ gmail . com
🌎@banjoteeth🌍